Jreissati Pancreatic Centre. What Australians are searching for, where you appear today, what is missing, and the moves that will pay first.
Australians search for pancreatic information in about 7,464 different ways. You currently hold a position for 754 of them, which is 10% of your market. Of those, only 109 sit in the top three results, where almost all of the clicking happens.
The single biggest thing holding you back is not that you are invisible. It is that 546 of your pages sit at positions four to ten - on page one, but below the fold of attention. They earned 144,082 impressions and only 844 clicks. Moving them up is worth more, sooner, than anything else in this report.
You are strong in a few places and absent in most.
The highlighted rung is where most of your positions are sitting, and it is the rung that earns the least.
That is how often people click you when you are in the top three, against how often they click you at positions four to ten. Same site, same subject, roughly 9 times the result. This is why position, not presence, is the thing to fix first.
Two things: depth on the topics patients ask about, and authority on the pages you already have.
Each row is a subject Australians search about. The bar is how much of that subject you currently rank for.
| Topic | Ways people search it | You rank for | Your coverage | Verdict |
|---|---|---|---|---|
| general pancreatic cancer | 2,542 | 354 | 14% | Thin |
| Whipple and surgery | 1,774 | 27 | 2% | Barely there |
| cysts and IPMN | 595 | 98 | 16% | Thin |
| pancreatitis | 540 | 6 | 1% | Barely there |
| symptoms and signs | 515 | 61 | 12% | Thin |
| prognosis and survival | 408 | 20 | 5% | Barely there |
| diet, enzymes and recovery | 286 | 7 | 2% | Barely there |
| causes, risk and genetics | 276 | 68 | 25% | Your strength |
| screening and early detection | 210 | 62 | 30% | Your strength |
| anatomy and function | 141 | 12 | 9% | Thin |
| clinical trials | 104 | 26 | 25% | Your strength |
| chemotherapy and drugs | 73 | 13 | 18% | Thin |
Being on page one is not the finish line. Your 546 positions at four to ten attracted 144,082 impressions and converted 844 of them. At the click rate your own top-three pages achieve, that same visibility would be worth roughly 6,794 additional visits. Nothing new needs to be published to claim it. Those pages need to be better than the ones above them.
Of the 6,710 searches you have no page for, this is when in a patient's experience they happen.
Three moves, in the order they will pay.
You are on page one for these and being passed over. They need depth, structure and freshness rather than new pages. This is the fastest return in the report.
| Search | Your position | Times seen | Clicks | Monthly searches |
|---|---|---|---|---|
| pancreatic cancer symptoms | 7 | 17,373 | 32 | 14,800 |
| pancreatic cancer | 6 | 11,278 | 0 | 27,100 |
| can you live without a pancreas | 6 | 7,391 | 3 | 1,600 |
| is pancreatic cancer hereditary | 7 | 6,135 | 21 | 590 |
| symptoms of pancreatic cancer | 10 | 5,870 | 12 | 4,400 |
| pancreatic cyst | 8 | 3,885 | 47 | 1,000 |
| cyst on pancreas | 7 | 3,821 | 19 | 1,000 |
| signs of pancreatic cancer | 7 | 1,893 | 5 | 1,900 |
| pancreas cancer | 8 | 1,781 | 2 | no data |
| pancreatectomy | 6 | 1,566 | 1 | 320 |
| pancreas removal | 5 | 1,538 | 1 | 260 |
| pancreatic cysts | 5 | 1,514 | 24 | 1,000 |
| pancreas | 8 | 1,480 | 1 | no data |
| pancreatic cancer test | 9 | 1,393 | 8 | no data |
| pancreas cyst | 6 | 1,354 | 14 | no data |
64 searches where you sit on page two. Almost nobody goes to page two, so these earn nothing today, but they are the shortest distance to a win.
| Search | Your position | Times seen | Clicks | Monthly searches |
|---|---|---|---|---|
| pancreatic cancer research australia | 12 | 2,091 | 10 | no data |
| pancreatic cancer research | 17 | 1,567 | 3 | no data |
| pancreatic cancer australia | 16 | 1,245 | 1 | no data |
| pancreatic cancer symptoms australia | 11 | 767 | 0 | no data |
| pancreatic cancer support | 16 | 525 | 0 | no data |
| pancreatic cyst symptoms | 11 | 511 | 0 | no data |
| pancreatic cancer research foundation | 14 | 426 | 2 | no data |
| risk factor of pancreatic cancer | 12 | 411 | 0 | no data |
| pancreatic cancer perth | 11 | 390 | 0 | 10 approx |
| how to check for pancreatic cancer | 12 | 282 | 1 | no data |
The 6,710 searches with no page, grouped by subject. Each of these is a content area rather than a single page.
| Topic to build | Searches available | Where to start |
|---|---|---|
| general pancreatic cancer | 2,188 | is pancreatic cancer curable, how do you get pancreatic cancer, pancreatic mass |
| Whipple and surgery | 1,747 | whipple surgery recovery, whipple procedure surgeons, whipple procedure survival rate |
| pancreatitis | 534 | pancreatitis how to diagnose, pancreatitis diarrhea, pancreatitis when to worry |
| cysts and IPMN | 497 | ipmn pancreas, cystadenocarcinoma pancreas, cystadenoma pancreas |
| symptoms and signs | 454 | pancreas cancer and back pain, pancreatitis where is the pain, pancreas stones symptoms |
| prognosis and survival | 388 | pancreatic cancer cure, survival rate of pancreatic cancer, stage 4 pancreatic cancer |
| diet, enzymes and recovery | 279 | pancreas enzymes, foods to avoid when taking creon, digestive enzymes pancreatitis |
| causes, risk and genetics | 208 | what is the 1 cause of pancreatic cancer, pancreatitis causes, can pancreatitis cause diarrhea |
Ranked by evidence that Australians are looking and that other organisations are already answering. The competitors column is how many established sites publish for that search, which is the clearest proof the demand is real.
| Search | When in the journey | Monthly searches | Competitors |
|---|---|---|---|
| is pancreatic cancer curable | just diagnosed | 390 | 11 |
| pancreatic cancer cure | just diagnosed | 1,300 | 10 |
| what is the 1 cause of pancreatic cancer | worried and checking | 170 | 12 |
| how do you get pancreatic cancer | worried and checking | 210 | 13 |
| survival rate of pancreatic cancer | just diagnosed | 210 | 12 |
| stage 4 pancreatic cancer | just diagnosed | 880 | 10 |
| whipple surgery recovery | living with and after | 110 | 9 |
| whipple procedure surgeons | treatment decisions | 2,400 | 9 |
| stage 4 pancreatic cancer survival rate by age | just diagnosed | 260 | 9 |
| pancreatic mass | general, no stage signal | 170 | 12 |
| whipple procedure survival rate | just diagnosed | 170 | 7 |
| how to prevent pancreatic cancer | worried and checking | 210 | 10 |
| mass on pancreas | general, no stage signal | 170 | 10 |
| stage 1 pancreatic cancer survival rate by age | just diagnosed | 90 | 9 |
| stage 4 pancreatic cancer survival rate | just diagnosed | 390 | 9 |
| whipple procedure steps | treatment decisions | 90 | 6 |
| head of pancreas carcinoma | general, no stage signal | 50 | 10 |
| is the whipple procedure worth it | treatment decisions | 90 | 6 |
| recovery after whipple surgery | living with and after | 110 | 9 |
| pancreas cancer and back pain | worried and checking | 110 | 9 |
| pancreas enzymes | living with and after | 880 | 6 |
| adenocarcinoma pancreas | general, no stage signal | 90 | 9 |
| types pancreatic tumors | general, no stage signal | 140 | 10 |
| pancreatic adenocarcinoma survival rate | just diagnosed | 50 | 11 |
| pancreas anatomy | understanding the organ | 880 | 5 |
96 supporter and fundraising searches were found and are reported apart from the patient market, because a donor and a patient are not looking for the same page. 28 of them are directly pancreatic and are the ones worth a page.
Start with pancreatic cancer symptoms, pancreatic cysts and the hereditary questions, which between them account for the largest share of the visibility you are not converting.
It is your largest single hole, it matches what you do clinically, and patients search the word constantly. Recovery, eating afterwards, and what the operation involves are the recurring questions.
Both are close to zero coverage today and both carry high-volume, high-anxiety questions.
1,293 of the searches you are missing are phrased as a question. Pages written to answer one clearly tend to win these.